Senior Marketing Manager

Full time @Addify posted 3 months ago

Job Description

Accountabilities

  • Develop a marketing strategy and create and implement an integrated campaign plan for the event including exhibitor, delegate, and visitor campaigns
  • Develop a plan for lead generation and engage with each team to ensure optimization of campaign plans throughout the event cycle
  • Forecast and monitor budget and negotiate with suppliers
  • Data acquisition, data analysis, segmentation, and management
  • Manage Marketing Manager/Marketing Executive(s) in the execution of the marketing plan, ensuring they reach their full potential
  • Work with external suppliers to produce key marketing materials in print, digital, and video
  • Website management with 3rd parties, user experience, analytics, and content
  • Social Media (organic and paid) and digital including SEO, PPC, geofencing, etc
  • Media Plan – PR, media buying, media partnership agreements (broadcast, associations, trade publications), media registration, and onsite management
  • Manage 3rd party elements and integrations such as mobile app, event registration, exhibitor manual, networking platforms, survey, and market research
  • Advocacy plan with sponsors, exhibitors, delegates, and visitors to increase reach and attract new business and new registrations.

Minimum Qualifications And Knowledge

Marketing qualification is advantageous.

Minimum Experience: 3 years at senior manager level marketing, exhibition marketing is a must or 5+ as high performing marketing manager, looking to develop.

Job-Specific Skills

  • Strategy creation and critical path analysis
  • Experience in the use of databases in both mass and targeted direct marketing campaigns
  • Experience managing the production of mobile apps and online registration systems
  • People management
  • Website Management and User Experience
  • Excellent writing skills, including proofreading and messaging
  • Marketing Automation, Lead Generation, and Lead Scoring
  • Big Data Analysis from multiple sources
  • Budget management, including budgetary responsibility for decision-making relating to a wide variety of potential marketing channels
  • Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization
  • Excellent negotiation and relationship-building skills
  • Strong attention to detail.

The successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for an events business.

  • ESP – Hubspot, Adestra, Everlytic email composition and analysis
  • CRM/database – Salesforce for campaign management
  • Social Media Channels/ Hootsuite – LinkedIn, Twitter, Facebook, Instagram, YouTube (content creation, sponsored posts, analytics, and effectiveness)
  • Registration – InfoSalons, N200, Form Assembly (including Social Amplification through InGo or Gleaning)
  • Website – CMS (Umbraco, TYPO3, WordPress, or similar) plus experience of design and user experience(working with 3rd parties)
  • Google Suite
  • SEO
  • PPC
  • Advocacy & exhibitor remarketing
  • App management, networking platforms, content delivery platforms (webinar, etc).

Behavioral Competencies

  • Good leadership skills
  • Work well under pressure, adaptable and resilient
  • Able to work on own initiative, be highly motivated and proactive
  • Practice good time management
  • Be trustworthy, professional, and reliable
  • Demonstrate good teamwork with co-workers/peers.

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