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Performance Marketing Manager

Full time @Addify posted 7 months ago

Job Description

What You’ll Be Doing

  • Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
  • Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
  • Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establish KPIs
  • Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
  • Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic-driving (high relevancy) ads (managing both copywriting and visuals), and execute continuous improvement initiatives
  • Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
  • Further associates eco-system, work with 3rd parties, and harness the power of these relationships to facilitate both traffic and conversion growth
  • Manage e-marketing budget and optimize it on a daily basis in order to meet online business targets
  • Manage the relationships with external digital marketing agencies
  • Adapt and optimize creatives and conversion points
  • Analyze and report on results using Google Analytics and other internal platforms

What You’ll Need To Succeed

  • Previous experience as a Performance Marketer within retail – 4+ years
  • Excellent knowledge of Paid Social, Paid Media, Affiliates, and Influencer marketing – 360-degree approach
  • Experience managing an agency
  • The strategic mindset in developing performance plans, budgeting, and testing
  • Previous experience managing and mentoring junior staff
  • Arabic speaker preferred

What We Can Offer You

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognize the value that you bring, and we strive to provide a competitive benefits package that includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts. To view all our perks and benefits.

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