Marketing Specialist

Full time @Addify posted 8 months ago

Job Description

Description:

Responsibilities
*Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
*Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
*Assist in execution of marketing plans to reach audiences through targeted channels
*Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
*Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

Required skills and qualifications
*Experience with product launches or integrated marketing campaigns
*Excellent communication and presentation skills
*Working knowledge of market research, surveys, and data analytics
*Proficiency with content management systems
Experience in planning and leading initiatives

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