Manager – Sales

Full time @Addify posted 4 months ago

Job Description


  • The position is responsible for increasing business revenues
  • The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction
  • Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store
  • Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience – Provide leadership and support to all the employees

Key Responsibilities Sales and profitability:

    • Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
    • Set store sales target to maximize the sales and profitability
    • Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
    • Effective management of the operational costs, reduction in operational costs by automation
    • Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
    • Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
    • Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
    • Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
    • Interpret and make decision on operations and visual standards based on store and client’s needs Employee development
    • Identify store training and development needs in conjunction with the Brand General Manager and training department
    • Formulate a succession plan, in conjunction with the Brand General Manager
    • Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback
    • Involve in the selection and recruitment of the operational staff, when required
    • Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication
    • Conduct regional sales and operations meetings on regular basis
    • Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company’s performance
    • Ensure brand participation in loyalty program ‘Club Apparel’
    • Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management
    • Monitor store inventory in consultation with Brand General Manager and Brand Managers
    • Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales
    • Monitor slow-moving and out-dated stock, in consultation with Brand Managers
    • Ensure stock security measures are effectively managed by Store Managers Store design and projects Management
    • Involve in the design and layout process of the new store projects
    • Design a “New Store Schedule’ prior to commencement of design process
    • Provide guidance to concept Architect during the design and implementation process
    • Conduct regular Project update meetings with the Projects team
    • Provide guidance and support to territory during set-up and merchandising phase Miscellaneous
    • Ensure enhanced brand visibility and provide inputs for marketing and brand awareness
    • Handling legal responsibilities related to store management/store opening/planning

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