Lifecycle Marketing Specialist

Full time @Addify posted 1 month ago

Job Description

Your Responsibilities

  • Be responsible for the day-to-day production of multi-channel campaigns, ensuring they are delivered on time
  • Setup automatic user journeys for new and existing users of our app;
  • Execute and prepare offers and content to reactivate customers;
  • Help us to evaluate the match stack available and, if needed, help to select, implement, configure and customize a new CRM solution;
  • Analyze user behavior, segment and build strategies to maximize conversion rate (from install to subscription) through the right communication;
  • Suggest improvements and experiment with A/B testing for results optimization;
  • Reporting results putting a focus on success/needs to improve actions, trends, and opportunities

Your Qualifications

  • Excellent knowledge and understanding of CRM platforms (like Customer.io, Clevertap, Braze), best practices, and KPIs;
  • 4+ years working with CRM Marketing. Previous working experience in the MENA region is a plus;
  • Experience with marketing automation software, personalization, and profile-based marketing;
  • Experience in managing initiatives across multiple markets and languages;
  • Strong analytical / reporting skills with the ability to make data-justified decisions;
  • Strong ability to translate analytic data into ideas and executable action;
  • If you have certifications (Hubspot, Drift, Rock Content, or RD Station) is a plus

Italian Group

With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.

Our resourcing and smart services help you to realize tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together.

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