Post New Job

Lifecycle Marketing Specialist

Full time @Addify posted 1 year ago

Job Description

Your Responsibilities

  • Be responsible for the day-to-day production of multi-channel campaigns, ensuring they are delivered on time
  • Setup automatic user journeys for new and existing users of our app;
  • Execute and prepare offers and content to reactivate customers;
  • Help us to evaluate the match stack available and, if needed, help to select, implement, configure and customize a new CRM solution;
  • Analyze user behavior, segment and build strategies to maximize conversion rate (from install to subscription) through the right communication;
  • Suggest improvements and experiment with A/B testing for results optimization;
  • Reporting results putting a focus on success/needs to improve actions, trends, and opportunities

Your Qualifications

  • Excellent knowledge and understanding of CRM platforms (like Customer.io, Clevertap, Braze), best practices, and KPIs;
  • 4+ years working with CRM Marketing. Previous working experience in the MENA region is a plus;
  • Experience with marketing automation software, personalization, and profile-based marketing;
  • Experience in managing initiatives across multiple markets and languages;
  • Strong analytical / reporting skills with the ability to make data-justified decisions;
  • Strong ability to translate analytic data into ideas and executable action;
  • If you have certifications (Hubspot, Drift, Rock Content, or RD Station) is a plus

Italian Group

With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.

Our resourcing and smart services help you to realize tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together.

Related Jobs

 
Required 'Candidate' login to applying this job. Click here to logout And try again
 
 
 
 

Apply for this Job

  • Drop a resume file or click to upload.
    To upload file size is (Max 5Mb) and allowed file types are (.doc, .docx, .pdf)
    or
    Upload Resume
  • Upload Cover Letter

    To upload file size is (Max 1Mb) and allowed file types are (.doc, .docx, .pdf)

  • By clicking checkbox, you agree to our Terms and Conditions and Privacy Policy

 

Account Activation

Before you can login, you must activate your account with the code sent to your email address. If you did not receive this email, please check your junk/spam folder. Click here to resend the activation email. If you entered an incorrect email address, you will need to re-register with the correct email address.

Verified by MonsterInsights